Advance Northumberland Facilitates Sweetdreams’ Strategic Relocation to Ashington, Northumberland

Advance Northumberland has played a pivotal role in the successful relocation of confectionery manufacturers Sweetdreams to a state-of-the-art factory in Ashington, Northumberland.

Based in Northumberland for over 30 years, Sweetdreams Ltd, part of the SugaRich Group of companies, is a confectionery manufacturer, creating distinctively different chocolate products, including the well-known and much-loved quirky retail brand, Choc Nibbles.

By providing essential resources and guidance, Advance Northumberland was instrumental in identifying and securing the ideal location for Sweetdreams’ new facility on Jubilee Industrial Estate in Ashington. This proactive approach and unwavering commitment to supporting the company's vision have positioned Sweetdreams to become a leading name in confectionery and food manufacturing within the region.

This move also reaffirms SugaRich’s commitment to investing in Northumberland’s economic growth and the future of Sweetdreams, with their investment in this multimillion-pound site in Ashington represents a significant step toward expanding into new markets while retaining and creating jobs within the region.

Working alongside some of the world’s largest blue-chip manufacturers, Sweetdreams is well-positioned to innovate and thrive in this new chapter, solidifying Northumberland’s reputation as a hub for industry and manufacturing excellence.

Owner Matthew Stephenson said: “Advance Northumberland’s comprehensive support made it an easy decision for Sweetdreams to keep Northumberland as its home base, underscoring the region’s commitment to nurturing new and developing businesses as well as large-scale manufacturing enterprises. Their ability to deliver on this project within a tight period highlights their efficiency and strong partnership capabilities.

Advance Northumberland’s dedication to attracting and retaining businesses like Sweetdreams is evident in their extensive support for skills development, training, and infrastructure.”

Steven Harrison, Chief Executive Officer at Advance Northumberland said: “I’m thrilled that our team have been able to work successfully with Sweetdreams to secure their relocation to Ashington. I’m also really looking forward to watching this high calibre business grow from strength to strength in a town which has an increasingly bright future ahead of itself.”

Councillor Richard Wearmouth, Cabinet Member for Supporting Business and Opportunities, added: "It's great to see this well-known and successful relocating to cutting-edge facilities in Ashington.

"The county is increasingly attractive to businesses of all sizes, whether they're looking to relocate or upsize. It's another boost for the Ashington area and we wish Sweetdreams every success for the future."