Brief for the development of an inward investment brochure suite for Invest Northumberland

Background

“Invest Northumberland” is the vehicle used to promote inward investment and economic regeneration in Northumberland. Invest Northumberland is made up of the Inward Investment and Investments team who promote land development opportunities, strategic sites, office and industrial opportunities and town centre regeneration to investors from the UK and across the world. Each year the team promote opportunities in Northumberland to investors through online and face to face meetings as well as tradeshow events in the UK along with sector specific events outside of the UK.

Our key sectors are:

• Renewable energy and offshore wind
• Electrification
• Advanced Manufacturing
• Pharmaceuticals and life sciences
• Food and drink
• Strategic tourism
• Rural economy

Requirements

To continue the promotion of Northumberland to investors, through the Invest Northumberland brand, we have developed a brief to support the production of an inward investment suite of materials including literature to challenge our messaging around inward investment.

We require:

• The design and production of a suite of literature which provides an overview of the inward investment process in Northumberland, sectors, key sites, businesses, statistics and data, case studies and key assets for digital and print purposes.
• Literature that covers a sector specific deep dive into our key sectors as listed under the heading ‘Background’
• Production of content that can be used and/or edited digitally for the Invest Northumberland website and in and printed literature

In the proposition we would like the successful applicant to:

• Challenge our key messages – are they fit for purpose?
• Conduct competitor analysis and understand how we can improve our messaging
• Challenge our proposition around the inward investment literature required

Our key sectors are critical to our work in the inward investment sector. Our existing literature is now outdated therefore requires a refresh. We are open as to how the suite of literature could be presented be that in a brochure, flyer or factsheet format - we are keen to be challenged on this through competitor analysis conducted by the successful applicant.

Objectives

The objective is to promote investment opportunities, share relevant information about Northumberland and portray key selling messages to investors considering investment in the county. The literature produced will be used in the following ways, in order to meet the objective:

• Printed for use at UK and international trade shows
• Provided to investors in both virtual and face to face meetings to showcase investment opportunities and sector specific information
• Available to download from the Invest Northumberland website

Audiences

The literature is aimed at investors and foreign direct investment looking to invest in Northumberland. These investment opportunities can range from office space and industrial units to large scale land development projects such as the recent investment from JDR at Northumberland Energy Park. Please note, English may not be the investors first language.

Previous and current publications

The below are previous examples of inward investment literature that has been produced through the inward investment team. The subheadings portray which brand they have been produced for.

Invest Northumberland: Advanced Manufacturing

Under other brands: Energy Central Electrification (NTCA) Offshore Wind (NTCA)

Further information:

www.investnorthumberland.co.uk      www.advancenorthumberland.co.uk

Branding

Advance Northumberland brand guidelines and existing literature will be supplied along with appropriate logos.

Timescales

Key messaging and competitor analysis project to be completed end of March, two sector publications related to Renewable Energy and Offshore Wind to be produced by 30^th April 2023. Production of all content and literature to be completed by 31^st July 2023.

Quotation

Please confirm the following details within your quotation:

• Project proposal- to include how you will tackle key messages, competitor analysis, and challenge our proposition around the inward investment
• Full costing for key message and competitor analysis work
• Day rate cost for production of content for both digital and print mediums and literature production following recommendations
• Breakdown of costs by item and pricing for each element
• Samples of any relevant /similar work you have undertaken
• Your ability to meet the deadlines specified- Timescales for each stage of project
• Project team involved in the work
• Your payment terms and conditions.

Deadline

Please submit your response to the brief and quotation by cop on Monday 20^th February 2023 to Alex Wiley, Marketing and Communications Manager, Alexandra.Wiley@advancenorthumberland.co.uk and/or Rachel Ryder, Business Growth & Investment Manager, Rachel.Ryder@advancenorthumberland.co.uk

Budget

Please provide a breakdown of all the elements in your costing, including day rates and please price the job as you see fit.

Contact for further information

Brief: Please contact Alex Wiley, Marketing and Communications Manager: Alexandra.Wiley@advancenorthumberland.co.uk

Project: Please content Rachel Ryder, Business Growth & Investment Manager: Rachel.Ryder@advancenorthumberland.co.uk